as a panelist for
an event of the
kers Forum (MBF).
Let me tell you, this
is a group of heavy
hitters. The mem-
bership of the MBF
consists of South
Florida's top resi-
dential real estate agents. The event
topic focused on the changing role
of technology in real estate from
now and into the future.
emphasis on technology is only
increasing. We are headed into, if
not already in, the generation of
the Mobile Realtor
ings on our phones and prospect
potential clients online. Even the
marketing of listings has changed.
We can't expect clients to come to
us, so we have to find them... or
somewhere else will. One common
thread that I recognized amongst
the agents in the Master Brokers
Forum wasthey get it. Like it or
not, the most successful brokers and
agents understand that technology
has changed the way Realtors
to that change.
agent by then. Today's clients want
answers now... not tomorrow, not
Forget leaving a client
under the age of 40 a
voicemail. They won't
listen to it. But send a
text message instead
and you'll most likely
hear back within
minutes (via text of
course).
of web-based social networking
sites. Most agents in the room log
into their free Facebook, Linkedin,
ActiveRain and MySpace accounts
daily to prospect new clients and
market their listings. They also join
non-Realtor
show that potential clients are more
likely to trust a Realtor
don't know how to text message,
have your daughter, son or co-
worker walk you through it. If you
can type on a computer and answer
a phone call, you can master texting.
If you've never been on Facebook,
have a friend help set up your
free account and join a few non-
Realtor
room in a few short years. Take the
time, make the effort and stay abreast
of new technology and ideas.